Is HomeKit set to take off?

I don’t think Apple said squat about it last Wednesday. But something is clearly happening here. For all its prettiness, this page is pretty vague. Also interesting that it’s under /ios:

http://www.apple.com/ios/homekit/

A bunch of great accessories hereā€¦

http://www.apple.com/us/shop/accessories/all-accessories/home-automation

Yet Philips has only said:

We are working hard on integrating Philips Hue lighting system for the home with Apple HomeKit, in time for this Fall.

Whilst the details are being finalized we can confirm that existing Philips Hue lights will work with Apple HomeKit, and any necessary upgrade to the system will be fully supportedā€¦ More details will follow from September 2015 onwards.

But I don’t get why Apple would highlight this company’s kind of silly products:

http://idevicesinc.com/switch/

I’m just thinking, this space is gonna blow up this year.